Vol. 1, No. 14 — “The most important meal of the day” is the mantra I learned growing up in South Dakota. A quite discordant message in the ’80s and ’90s when it was plastered onto the side of every colorful box of sugar clumps with a mascot. The standard disclaimer being “as part of a balanced breakfast” was equally comical in that all those wonderful breakfasts depicted in the ads would have been healthier if the cereal were simply thrown out the window.